Technologies
Eye-tracking
Eye-tracking is the process of measuring either the point of gaze or the motion of an eye relative to the head. These measurements are carried out by an eye tracker, that records the position of the eyes and the movements they make. One screen is enough to use it. We undertake the design and the development of applications or projects based on eye-tracking technology.
Marketing
Many advertising agencies face competition over producing effective marketing and branding strategies. Eye-tracking provides information about what the eye reads and pays attention to. Eye-tracking can be applied in commercials, print ads, and storefronts.
It can also be used for researching web usability including scrolling patterns and time spent between clicks.
